Blog
Augmented reality in marketing and e-commerce
According to IDC, by the end of 2020, the market value of VR and AR technology can reach 162 billion dollars. It means there is good news for high tech companies around the world, but not exclusively. We have already addressed the topic of e-commerce and marketing...
Eye-popping VR apps to deeply reconnect with nature
VR allows us to experience even the most abstract situations, especially when we want to step into someone else’s shoes. It’s mainly the domain of games and simulators, as they grow more immersive and even broader in terms of world-creating and, for example,...
Mixed Reality in Automotive Industry – innovation for the design and engineering
As complex as they come, cars became affordable and socially crucial goods that are playing a big role in our lives. Every day, we see hundreds of them, and most of the people that belong to western society own one. It's pretty clear that the automotive revolution has...
3 extraordinary VR projects that play with physics
As VR developers, we are aware that many users of virtual reality headsets focus mainly on applications that are reliably mimicking real-life experiences. After all, this technology was created to expand the immersion effect of modern gaming. So it is very...
Seeing the world of geometry with Augmented Reality
Some say that we are surrounded by mathematics all the time, experiencing its presence in architecture, design, art, but especially in nature (beehives, snail shells, and so on). Honestly, it's pretty hard to disagree, but at the same time, not every person is able to...
VR solutions for business, education and recreation during COVID-19
It seems like COVID-19 is here to stay (at least for longer than we thought), no matter how hard we try to live our lives as if everything is finally back to normal. But despite of that, it's not easy to admit that by now the virus had massively changed the way we...
Top 3 AR apps for interior design
Unlike virtual simulations, augmented reality serves as an extension of our imagination. Its primary purpose is to show us a glimpse of things we’d like to see in real life, and that gives us - users and developers - many new capabilities. It’s no surprise that apart...
Oculus and Microsoft now with support for OpenXR
Less is more, also when it comes to game development. But sadly, it’s not always possible to reach this minimalistic standard, for example, when every other distribution platform requires a different API adjustment. In that case, there’s always a lot of extra work to...
FingerTrak: the future of 3D hand tracking?
Let's make it clear: nowadays, traditional VR controllers are resembling rather past than the future of immersive technology. And that's because of their construction-associated limitations. While most producers are already seriously interested in using haptic...
Will Virtual Reality Save the Planet?
Immersion in the virtual world made with Augmented Reality and Virtual Reality technologies can be charming while changing our view on significant civilization problems. Few of us can afford to explore oceans, admire the richness of underwater fauna and flora. We...
VR in medicine
If we didn’t try virtual reality or our only contact was limited to games and advertising, the idea of using it in medicine seems quite abstract. Well, what would it look like? However, it turns out that it is far from abstraction or nonsense. VR in medicine is one...
I learn foreign languages. In VR.
This epic scene from “Friends” is probably known to everyone. Teachers, educators, linguists have been working for years so that students don’t look like Joey. And since language learning is very popular, many suggestions for enhancing the process have come forward....