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360° Video Production

concept - planning - shooting - post processing

The most immersive of all video formats

360 video delivered to virtual reality headsets is a medium that puts the viewer in the center of a story. Blocking out all distractions and at the same time delivering maximum immersion, this type of video is your first choice when user engagement is a priority.

Over last years we managed to streamline our production process while working on many 360 films. We have a dedicated and passionate team of camera operators, lighting and sound technicians, post-production specialists and screenwriters.

Production process

1. Concept development

Great video begins with a carefully developed and crafted concept. As a creative team we begin work with a structured ideation session. Client’s participation is also very welcome in the stage.

2. Storyboarding

A chosen concept is being sketched in a form of frames of the movie. Each sketch represents a specific scene and shows important elements, their placement and interactions within a frame.

3. Planning the shoot

A precise schedule is being prepared which contains every scene shooting – where, when, how much time, what’s needed and anything else important to make the shooting happen.

4. Shooting

The shooting process significantly differs from shooting a traditional flat movie. 360 shooting requires special attention to visual aspects of the whole shooting location. We plan the viewer’s expected focus and how the focus changes in time.

5. Editing

After every scene have been shot in several takes, now it’s time to select the best ones from the gathered material. Editing is also an art of what to exclude from the film. At’s all about capturing the essence of the story.

6. Stitching

360 video is shot with a set of separate cameras which combined cover the 360 by 180 sphere. The aim of stitching is to merge footages from each camera into one spherical seamless footage.

7. Post-production

Stitched footage is still what is considered raw material. Post-production contains tasks like color grading, retouching, applying special visual and audio effects.

8. Interactive features

Some film productions make use of interactions like switching between points-of-view, selecting from differing scenarios or switching on overlay information. These features are being programmed within the containing VR application.

9. Web and app store publishing

There are many ways to deliver 360 content to your viewers. YouTube and Facebook allow simple 360 video handling. Mobile (iOS or Android) applications allow using more sophisticated features and custom interactions.

Rig just right for the job

Depending on the project and scene we use one of three basic setups.

6x GoPro Hero 5
for best quality / mobility ratio

4x Sony A7S II
for best quality and tonal dynamics

2x Kodak PIXPRO SP360
for maximum mobility


for aerial and underwater 360° footage

Aerial drone

Deep-diving underwater drone